[Download] "Transmedia in Asia and the Pacific" by Filippo Gilardi & Celia Lam # Book PDF Kindle ePub Free
eBook details
- Title: Transmedia in Asia and the Pacific
- Author : Filippo Gilardi & Celia Lam
- Release Date : January 06, 2021
- Genre: Social Science,Books,Nonfiction,
- Pages : * pages
- Size : 10765 KB
Description
This book examines transmedia practices in the Asia and Pacific region. Transmedia is a form of storytelling where multiple platforms are used to tell a common story. This is normally used to tell complex fictional storiesāStar Warsā, to cover complex eventsā2014 Winter Olympic Games in Sochiā, or to involve a big audience such as in the case of advertisementsāCoca-Cola-Happiness Factory āOpen Happinessā. This volume explores the current status of the transmedia phenomenon and its specific characteristics in countries from the Asia and Pacific Region through diverse case studies. It provides a key resource for scholars and educators in the Asia Pacific and beyond, who seek diverse examples with which to improve understanding of the Transmedia phenomenon and the inclusiveness of media and communication curricula.
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